The Mega-Trends of the 21st century. Century

Iris Pufé explores in her new book sustainability with the Mega-Trends, which are closely related to sustainability issues.

Important in the consideration of Trends is the realization that it is in the trend research is not a forecast, but rather a diagnostic instrument. Here are eleven listed.

[1] globalization

Economic growth
global competition,
War for Talent
Intensification int. Environmental legislation
A Rich-Poor Gap

[2] urbanisation

Megacities
Slums
Ghettoization, Rural Exodus
cultural leveling
Compression
new urban planning concepts
Slow Cities
social divide

[3] Demographic Change, Down Ageing

Population explosion
Food shortages (water, cropland)
Resources added
young and Old, “Silver Ager”

[4] Environmental Protection & Energy

Research and development
Innovation competition
Patents
Subsidies/Penalties
renewable energy
Hybrid drives,
Decentralisation
Hydrogen economy

[5] mobility

Public TRANSPORT
“without a car”
Car rental
Train travel
Ecotourism
Mobility concepts
Living room compression
Air travel

[6] High-Tech

Innovation competition
Internet
Web 2.0
Social Media
Data Mining
Online banking, shopping
Nano technology
Biotechnology

[7] health

Ageing
Wellness
Homeopathy
Ecotourism
Growth market
Organic Food,
Fair Trade
Vegetarianism

[8] Work / New Work

Home Office
Tele-conferences
mobile Working
Entrepreneur attitude

[9] feminization

Women’s quota
Soft Skills
A New Way Of Thinking
Consensus orientation

[10] Education & Knowledge

international learning
technical learning
life-long Learning
multiple languages
Knowledge-based society

[11] a sense of community

Generation homes
Citizens ‘ initiatives
social responsibility
cultural Integration of minorities
Multiculturalism

It can occur annually on the New question, what are the Trends in extent, with what intensity and with which probability in the future.

This Text comes from the book sustainability of Iris Pufé – will be published soon at UTB: 14,99 € (D), 1. Edition, 260 pages, ISBN 978-3-8252-3667-0