The winners of the ITB book awards in 2017. We are delighted that the UVK-title Destination Branding by Christoph Engl, the coveted prize in the category “Tourist book” has won.

The ITB Berlin is awarded every year by national and international high-quality publications in the area of travel and tourism, the ITB book awards. “Destination Branding” suggests ten effective basic recipes of successful brand management for destinations. It also answers the question of which destinations your attractiveness can make and how important this is for the brand formation. The importance of an excellent perception management, the book goes in and shows the impression of where and how the power of the brand acts in the Destination and beyond.

The many years of practical experience of Christoph Engl, Director of Südtirol Marketing and be applied Knowledge as a consultant for cities and regions have been incorporated in the book: He has shaped the brand South Tyrol instrumental and constructed. Since 2013 he is Managing Director of management consulting, brand trust, and accompanied European destinations and cities in the development of future competitive positioning and brand strategies.

The official award ceremony will be held in the name of the ITB on Friday, the 10.03.2016 to 16 at the Palais at the radio tower instead. For more information about the book award, the Jury of the other categories and winners can be found here.

About ITB Berlin and the ITB Berlin Convention

The ITB Berlin 2017 will take place from Wednesday to Sunday, 8. to 12. March, instead. From Wednesday to Friday the ITB Berlin is open to trade visitors only. Parallel to the trade fair, the ITB Berlin Convention runs from Wednesday to Saturday, 8. to 11. In March 2017. He is the world’s largest specialist Convention for the industry. More information can be found at www.itb-kongress.de. The ITB Berlin is the leading trade fair for the worldwide travel industry. In 2016, more than 10,000 exhibitors from 187 countries presented their products and services to approximately 180,000 visitors, including 120,000 professional visitors.